Vietcombank and VTV have signed a comprehensive cooperation agreement aimed at connecting data ecosystems, expanding digital services, and creating seamless multi-platform experiences for users.

Announced in Hanoi on May 7, 2026, the partnership marks a strategic convergence between two major pillars of Vietnam’s digital economy - media and finance.

Do Thanh Hai (left), Standing Deputy Secretary of the Party Committee and Standing Deputy Director General of VTV, and Nguyen Viet Cưong (right), Deputy Director General of Vietcombank, sign the agreement on behalf of the two organisations

As Vietnam’s national broadcaster, VTV operates one of the country’s largest multi-platform content ecosystems, reaching tens of millions of users nationwide. Meanwhile, with more than six decades of development, Vietcombank has established itself as one of the country’s leading financial institutions and a pioneer in digital banking and financial ecosystem development.

More than a conventional business agreement, the partnership represents the convergence of “information flows” and “financial flows,” where media and finance come together to create greater value for society and the economy.

Under the agreement, the two sides will work closely to integrate digital ecosystems and financial services, strengthen connectivity between their customer platforms, and promote financial literacy through digital content and media initiatives.

Nguyen Thanh Tung, Secretary of the Party Committee, Chairman of the Board of Directors of Vietcombank, and Member of the 16th National Assembly, delivers remarks at the event

Nguyen Thanh Tung, Secretary of the Party Committee, Chairman of the Board of Directors, and Member of the 16th National Assembly, said the partnership is designed not only to combine the strengths of two leading ecosystems, but also to deliver more meaningful value to the community and the broader economy.

Nguyen Thanh Lam, Member of the Party Central Committee, Deputy Head of the Party Central Committee’s Commission for Information, Education and Mass Mobilisation, Secretary of the Party Committee, and Director General of VTV, delivers remarks at the event

Meanwhile, Nguyen Thanh Lam, Member of the Party Central Committee, Deputy Head of the Party Central Committee’s Commission for Information, Education and Mass Mobilisation, Secretary of the Party Committee, and Director General of VTV, emphasized that the integration of the two large ecosystems would create value “not through simple addition, but through multiplication,” delivering more seamless, personalised, and modern digital experiences to tens of millions of Vietnamese citizens.

Leaders of Vietcombank and VTV pose for a group photo at the event

The signing marks a new chapter in the relationship between the two organisations and reflects the growing trend of cross-sector convergence in the digital economy. The partnership is expected to help shape new integrated models connecting content, data, and services, while enhancing user experiences and supporting Vietnam’s national digital transformation agenda.