According to the Vietnam Banking Brand Health Report 2024, announced by Mibrand Vietnam at the Vietnam Banking Conference 2025, Vietcombank continues to firmly hold the top position in the industry rankings.

The report is based on Mibrand’s proprietary Brand Beat Score tool and draws on insights from over 2,000 consumer interviews conducted nationwide. It reflects data collected and analyzed from 2017 to the present. Mibrand evaluates brand health across multiple dimensions, from initial customer contact to the usage experience and the level of long-term customer loyalty.

With a total brand health score of approximately 42 points — up 9 points from 2023 — Vietcombank not only maintains its number-one position but also stands out across several key metrics. The bank recorded 59% brand awareness, 60% recommendation rate, and 49% brand image association, all reflecting a strong emotional connection between customers and the brand.

Vietcombank also achieved high scores in brand love (59%) and willingness to pay premium prices (20%), showing that customers not only recognize and trust the brand, but are also willing to pay more to use its products and services. These figures reaffirm Vietcombank’s position as a leading banking brand with long-term appeal in consumers’ minds.

Its ability to sustain the top position highlights the success of Vietcombank’s long-term brand strategy, which focuses on improving service quality and building lasting relationships with customers. In an industry where differences in service and customer engagement are increasingly clear, this achievement demonstrates Vietcombank’s strong customer connections and solidifies its leadership in the market.

The report also emphasizes that brand health is becoming an increasingly important factor in shaping the communication and positioning strategies of financial institutions. With this result, Vietcombank continues to assert its leadership while building a strong foundation for future growth.

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